Towards sustainable, medication-free, cost-effective animal production

“Phytobiotics is a term used to describe plant-derived natural bioactive compounds that promote livestock health and well-being and improve livestock growth and production efficiency “ (Wu and Wu, 2012)


Nor-Group is a group of privately owned Danish companies, located in a local community within Copenhagen. Most of the Nor-Group companies’ activities and sales are abroad, primarily in other EU countries, in North America and in Asia.

The activities of the companies are concentrated primarily around botanical feed-additives, performance enhancers, aka phytobiotics or phytogenics, secondarily around effcient natural alternatives to frequently less desirable synthetic preservaties. The first companies in the group, Dumas ApS and Nor-Feed ApS, were established in 1987 and 1988, respectively. In 1991, the company Nor-Food Denmark ApS was included, and in 1995 the company Nor-Natur ApS. The newest company – Nor-Vet, Nor-Feed International ApS – was established in 2006. In 2023 Nor-Feed A/S’ name was changed to Nor-Add A/S.

The companies in the Group develop for 3rd parties natural and other environment-friendly products and performance enhancers and feed-additives that are safe for humans, for animals and for the environment. The companies market some products under their own labels internationally. Mostly the products are included in feeds for food-animals, and for some companion-animals, but some are used in agriculture, silviculture  and horticulture, and in the protection of the environment, and some again are used as natural preservatives of both fat-soluble and water-soluble raw materials and complete feeds.

The Group has a continuous cooperation with certain leading universities and research institutions, and has an extensive cooperation with Danish farms where many in vivo trials are done.

The Group markets its products directly and indirectly, and via partners in many specific markets.

The Group centers its developments on products with active constituents being polyphenols and saponins. The polyphenols possess antimicrobial and antioxidant properties and the saponins have emulsifying, surfactant and ammonia-bindings effects.

Developments include both botanical stand-alone products and products that are combinations of phyto-elements and other active constituents. All concepts and the effects of all products are supported by a vast amount of international, academic literature.





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